Design for the mobile world
A well designed product is not an accident or a sudden idea but the result of a purposeful process that starts with a need.
A good design challenges the status quo, and steps beyond comfort zones, to better the present.
Against a challenge to the status quo, change can only be brought about with conviction and persistence.
Umesh Shukla is a designer and entrepreneur. Currently he is chief creative officer of Auryn Inc, a company that he founded. His work reflects his training as a graphic designer, his vision to expand the possibilities that emerging platforms offer, and award winning work in the field of animation and special effects. This combination has resulted in ground breaking technology, pioneering apps and stories that are much loved. He has been regarded as an expert who is shaping the book industry as it goes through a traditional to digital tranformation.
Children’s apps designed by him have won numerous awards and are recognized as the benchmark in this industry. His apps based on the works of celebrated authors and illustrators like Dean Koontz, Jamie Lee Curtis, Rosemary Wells, Lisbeth Zwerger, Mary Engelbreit and Nancy Tillman amongst others, are breaking new grounds and setting standards in the app industry.
Umesh was also recognized as one of 25 digital leaders for 2011 in the emerging entertainment space by the Producers Guild of America and Variety magazine. Mediabistro also named him one of the top 5 children’s app publishing experts to keep an eye out for.
In the directorial realm, his animated short film “Still I Rise,” inspired by the life and death of John Merrick (The Elephant Man), toured festivals around the globe, earning awards and critical praise as “a truly magical and masterful tour de force.” He is also the director of “The Girl Who Cried Flowers,” (Scholastic/Weston Woods) “Almond Blossoms,” (Microcinema) and “In Winter Still” (Possible Films).
Umesh’s passion for story telling and creative exploration can also be seen in a series of comics that he has created under the Pushpuck banner. Well received and with a good following, these comics are being published by Eurobooks. The Forgotten Tales series is based on Indian mythology and he recently launched The Strike, which takes its roots from the game of cricket and creates a true Indian superhero.
Umesh is also the author of children picture books Love You Back! and recently released You Make Me Proud. Addressing a much desired need, these books are available at various online stores.
In the special effects and animation arena, Umesh’s work can be seen in various Hollywood films and TV commercials including Titanic and Shark Tales amongst others.
Over the years, Umesh has presented at animation and business conferences including TOC, Bologna Book Fair, Nvision, Infocom and SIGGGRAPH, and has been widely covered by leading national and international magazines. He has taught at Cal Arts, designed courses for the Art Institute, and has served as a judge at animation festivals.
He majored in graphic design with honors from the National Design Institute of India and still treasures his time at that prestigious design mecca.
Comments or questions are welcome.